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Fitness
Centre Sales Procedures
It is crucial to have a well-documented sales process designed to
assist in signing up new members. A quality sales process will
uncover the goals, and underlying motivation, of prospective
members,...
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The
Major Challenge in Selling
Closing the sale is perhaps the most stressful and challenging part
of the sales process. This is where the rubber meets the proverbial
road.
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Mobile
Marketing -
Gr8 way
2 atract biznis
Mobilise your brand.
Businesses of every size are gradually waking up to the new and
exciting ways of reaching, engaging and communicating with customers
on their mobiles.
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Business Database
Click here to visit our database of ideas for improving your fitness
centre including lead generation ideas, sales tips and retention
procedures.
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Daily Activity Review
OK, so you have set the systems in
place for your sales staff. They have been told to make regular
sales calls, they know that they need 5 appointments booked per day,
they know to aim for 1 referrals per sale. Everything is in place.
Rest assured as you know that they are all doing their jobs. Leave
them to their own devices....
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Free Trials ... Miracle
or Menace
Free
trials… I am not really sure why we offer them. You certainly don’t get
to try out a new pair of running shoes before you buy them. Perhaps you
are signing up for a new phone contract, or
Sky
TV. None of these product suppliers will offer you a free
trial.
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Who's The Boss
You are the centre manager. You
are in charge of running the ship. You are what Graham Henry is to
the All Blacks, the John Bracewell of NZ Cricket, or even the Sam Morgan
of Trade Me. You run the show... or do you?
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Corporate Health Strategy
Does your business have a strategy in place
for attracting the all important corporate members to your facility?
If not, then it is high time something was done about this! This
month we have a few tips on how to optimise the corporate numbers at your
gym.
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Emergency Action Plan
Sound the alarms, the bills are due but you are considerably short
of your membership targets for the week, fortnight, or even the
month. Where are you going to turn? Should you find a
rock to hide under until it all blows over?
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Lies, Damn Lies & Statistics
Is your gym a factory? Is the aim to attract as many new
members to the club as humanly possible, take their money and leave
them to their own devices? Do you think that the perfect
member is one that continues to pay and never attends?
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Price Discounting
The Tailor stood there with tape measure in hand and starting taking
my measurements - outside arm, waist, outside leg... then a brief
interruption as the phone rang at the counter.
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Track Your Staff
Your staff... the most important factor in
the success or failure of your business.
With the new year upon us it is time to analyse the performance of your
staff during the previous year and to put in place procedures to ensure
your company's success in the upcoming 12 months.
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How do you sell?
Whether you are selling memberships, toasters, or luxury yachts,
everyone has their own style of selling, their own individual type
of approach.
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M.C. Phone Home
The telephone is one of the most
important tools at your disposal in terms of gaining new members for your
gym. However, if handled badly, it can also cost you thousands of
dollars per year in potential memberships.
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Mobile Marketing
Mobilise your brand.
Businesses of every size are gradually waking up to the new and exciting
ways of reaching, engaging and communicating with customers on their
mobiles. These days a persons mobile is as valuable to him or her as
their wallet.
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Are you a charity case?
Now by asking the question "Are you a
charity case?" I do not mean is your fitness club on the brink of
bankruptcy. Nor whether you should you be asking for handouts,
grants or other similar financial aide.
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What comes first, the chicken or the
egg?
Surely it must be the
egg? You need an egg to produce a chicken? But wait... how can
there be an egg until the chicken has laid it?
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Customer Service = Sales
Great customer
service will be remembered and rewarded. Poor customer service will
be remembered ...
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A Thai Perspective
On a quick jaunt through Koh
Sian Road, Bangkok, Thailand, I stumble on a very fashionable set of
trousers (I thought so anyway!) I questioned the lady at the stall
on the going price ... "how much?"
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Radio, the quicksand of advertising?
Radio…
a powerful communication device with the ability to target a wide audience? or
a simply a large drain to wash away your annual marketing budget?
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Plan to sell
memberships
Can you aliken your membership sales team to the underperforming British
Lions rugby team on their recent tour of NZ? Are they just turning
up day after day, lacking any real direction, hoping that everything will
fall into place?
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Sponsored by Gyms.co.nz
The Speights Coast to Coast. The
Flora London Marathon. The American Express World Golf
Championships. The Heineken Tennis Open. The ASB Womens
Classic.
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www.yourwebsite.co.nz
Time for
my 6 weekly hair cut. Clippers, short back and sides, trim on top … just
what is required to keep up appearances in business!
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Retention@yourclub.com
ClubMarketer investigates the
benefits of email marketing in assisting member retention.
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